Several European countries also tax sugary drinks, but, as with Mexico, it’s tough to tease out whether, or how much, the taxes affect consumption. Marc Bellemare, assistant professor in the department of applied economics at the University of Minnesota, took a close look at soda sales data (from Euromonitor International, which tracks sales of an astonishing array of food items around the world). He concluded that, depending on how you parse the data, you could claim anything from no impact to about a 2.6 percent decrease.
“In academic parlance, the results are not ‘robust,'” Bellemare says. …
The lack of a clear correlation doesn’t mean sugary drinks aren’t implicated in obesity and disease. … We cannot be sure, not by a long shot, that a tax on soda will result in improved public health.
From a longer column by Tamar Haspel in the Washington Post last week. A few weeks ago, Tamar got in touch with me telling me she had gotten her hands on Euromonitor data for soda sales (supplemented with information about soda taxes in Europe), and she asked me whether I could figure out whether taxes appeared to cause any decrease in soda sales.