From a story on NPR’s The Salt:
Here’s the concept behind the new chain: Customers walk in and grab a to-go container of pre-made, healthful meals prepared by chefs who’ve previously worked in some of the finest restaurants in LA and New York. [Consumers] can heat up the meals in microwaves at the restaurant, or take them home. And everything is priced affordably–though the price changes, depending on the neighborhood. The goal is to make nutritious food more available to everyone.
The first location opened this summer in South Los Angeles, a low-income area. The next one will soon open in a well-off neighborhood of downtown LA, and there are plans for outlets in other parts of the city. Each location will have the same exact menus and decor, but with different price plans.